Let’s play a design thinking game.

It’s a great time to be a design professional in Cincinnati!

At Openfield Creative, we are very excited to be this year’s Presenting Sponsor, along with AIGA Cincinnati, because we believe there has never been a greater confluence of energy and opportunity within our industry and our city.

 

In 2006, Brandon Blangger, Josh Barnes and I started our company with the simple goal of producing the highest quality work possible while working with and for the best people we could find. Over the last year, our design team has doubled. Through this growth, we have learned just how lucky we are to be based in a design market as robust and diverse as Cincinnati. Supporting Cincinnati Design Week is a perfect way to celebrate and give back to the community that has provided us with so many phenomenal coworkers and collaborators over the years.

We believe the value of design has never been more integral to business.
Throughout our evolution, we have seen how a rigorous commitment to truly understanding our clients’ business strategy has elevated our role and led to organic growth year over year. Along the way, we have brought on many talented UX practitioners and leaders. We have honed our research and testing offering, adopted Agile methodologies and are now acting as product owners on behalf of our clients. We work very quickly in design sprints and we believe that continuous improvement cycles are essential to long term success.

As designers, we should not be limited to pixels and ink when thinking about how to deliver compelling user experiences.
We utilize conventional methods for gathering user insights through research and testing, as well as, unconventional approaches such as Lego Serious Play™ and Field Expeditions — highly curated and immersive travel experiences designed to inspire reflection on the specific goals and challenges of an organization. Our latest Field Expedition is currently taking place in our nation’s capital with a team of healthcare executives from a major health system who are contemplating ways to dramatically increase employee engagement.

We invite you to help us kick off CDW17 with an event we are hosting called “Box of Crazy: A Design Thinking Game”.

The inspiration for our event is an extension of a number of ideas shared at recent Innovation Thursdays, our monthly internal idea sharing series featuring presentations and experiences delivered by different members of our team each month.

Past Innovation Thursday episodes have included:

  • Learning about the beer making process at Rhinegeist
  • A walking tour of the architecture of Cincinnati, led by Cincinnati Museum Center
  • Field trip to the Xavier Center for Innovation
  • A VR experience delivered by Super Soul, a Lexington-based game development company
  • Getting to Know Openfield – a series of games presented by new employees Sarah Freitag, Jordan Barhorst and Luke Sillies
  • Field trip to the American Sign Museum
  • Our yearly review of Mary Meeker’s Internet Trends Report
  • Learning through Gameplay – a fan favorite presented by UX Designer, Annie Davis, that served as the inspiration for our CDW17 event.

We didn’t want to use our time to stand on stage and talk at you. We want to engage with you!


We challenged ourselves to design an experience that would accomplish three goals:

  • Inspire engagement and collaboration among attendees
  • Utilize quick concepting, prototyping and evaluation methods, which we’re all about in our work.
  • Make people smile and laugh!

So, warm up your Design Thinking muscles, sharpen your wit and be ready collaborate and compete with your peers. We look forward to meeting you and celebrating all the great things that are happening in our industry and our great city!

Thank you,
Brian Keenan
Co-founder, Openfield Creative



About Openfield Creative

Openfield is a user-centered UX strategy and design company that works with product, business and marketing owners charged with the creation and continuous improvement and promotion of digital products, experiences and services that are central to their businesses.

By aigacincinnati
Published July 31, 2017
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