Join us for a day full of learning in two workshops presented by Jose Caballer, CSO and Co-Founder of The Skool.

Workshop 1: Brand Strategy: CORE Workshop
8am – 12pm
Learn how to facilitate a brand strategy session with your clients.

Workshop 2: How to Translate Strategy into Design 
1pm – 5pm
Learn how to scaffold towards a solution with your client. Learn the framework (or process) to translate your, and your clients ideas into a strategy that makes it easy to write copy, create ads, logos, choose colors, designs, etc. that are aligned with your, and your clients shared goals.

Individual Workshop: Non-Member: $199 AIGA Member: $175

Both Workshops: Non-Member: $350 AIGA Member: $300

Buy Your Tickets

About Jose Caballer:
A long-time creative director for big-name digital agencies, Jose later founded his own digital agency, The Groop, which he ran for 11 years. He’s worked with diverse clients that include Al Gore, Jamie Oliver, Thomas Keller and Alice Waters, plus corporate clients like Disney, Nike and MySpace.