Step into the shoes of dynamic personas at a fictional company, where the stakes are high, and the challenge is real: uncover the common threads that can unite diverse mindsets and transform a disjointed organization. In this interactive, concept-driven workshop inspired by “murder mystery events,” participants will navigate their differences as employees with varying perspectives, motivations, and challenges, reflecting real-world scenarios in a culture-focused company. 

Through guided activities, we’ll demonstrate how design thinking can reveal shared values and perspectives. As the workshop progresses and unfolds, you’ll collaborate with your group to uncover key commonalities, building a foundation for alignment that positively impacts and strengthens the business, people, and culture. 

By the end of this session, you’ll understand how an innovative approach to design thinking acts as a catalyst for positive change, leading to total buy-in, unified visions, and transformative outcomes. Real-world examples will highlight how companies have successfully aligned diverse teams to drive meaningful progress, proving that when everyone contributes to the vision and goals, the possibilities for innovation and success are limitless. 

Join us for a thought-provoking, engaging experience where design thinking comes together to solve the ultimate challenge: designing for good.

Event timeline:

• 11:30am – 12:00pm – Check-in, Lunch, & Graphic Village Tours
• 12:00 – 1:00pm – Presentation & Workshop
• 1:00pm – 1:30pm – Closing Remarks & Networksing

Tickets:

• $10 for Non-Members
• $5 for Members*
• Free for Students**

*AIGA members should have received a promo code via email for their discount. If you have an active AIGA, SEGD, or Cov Creates membership and have not received a promo code, please reach out to Ashton Spann at ashton@aigacincinnati.org 

**Students must use their university email to register and must present their university ID in order to receive the discount. If you are not a student, but are in need of discounted admission, please consider volunteering at design week.

Presenters: 

 Sarah Fry | Managing Director 

Great design comes from collaboration and toeing the line between structure and freedom. That’s the creative leadership Sarah brings to the Intrinzic team. 

Described as passionate, committed and spontaneous, Sarah works to ensure that her team always benefits from inspiration, enthusiasm, conversation and creativity. 

Her approach and dedication to conversation helps brands come to life in a creative, insightful manner…with an entertaining demeanor along the way. 

Sarah’s experience includes roles with design agencies, large and small, and she’s worked with a broad portfolio of global brands, both consumer facing and in the business-to-business category. 

Sarah graduated from the University of Dayton in 2007 with a BFA, Design and Visual Communications (Graphic Design). 

Katie Peters | Group Director, Client Strategy 

As strategic brand partners, we have the responsibility of representing our clients’ and our consumers’ aspirations. You can’t do this without making connections. That is what drew Katie to Intrinzic – the passion for forming bonds that bring brands and people together. 

Katie has deep experience managing strategic client partnerships across a variety of categories for the world’s largest independent branding consultancy. There, she led multi-functional teams across key creative touchpoints, including product, graphic and interactive design for industry leaders such as Beam Suntory, Kellogg’s, Intuit and Procter & Gamble. 

Katie earned her bachelor’s degree from Miami University in 2002 with a BS, Mass Communication. 

Chris Heile | Chief Strategy Officer 

Creativity and strategy are often seen as very different disciplines in the agency business. Chris has built his career proving that they are inextricably linked. Over nearly 30 years, Chris has led creative and innovation at some of the most progressive agencies in the region, setting vision for brands such as Welch’s, GE Healthcare, Procter & Gamble, Brown Forman, NFL, Valvoline, and H.J. Heinz. With the skill and dedication of a craftsman, Chris is proving that true creativity drives business success. There’s no better combination than that. 

Chris earned his degree from the University of Cincinnati, Carl H Lindner College of Business in 1984. 

Courtney Rogers | Director, Design Strategy 

Creating impactful and authentic brands that meet business objectives begins with a collaborative process, an ability to connect the dots, and a mind that’s open to all there is to discover. This perspective is what drives Courtney to bring brands to life every day. 

Courtney is described as a passionate, driven, natural-born leader who loves solving complex design challenges. With 10+ years of experience in both small and large agencies, Courtney has collaborated with teams of every facet to lead and execute strategic branding, complex digital design solutions and brand experience deliverables to solve business needs. 

Courtney graduated from the University of Dayton in 2012 with a BFA, Visual Communication Design (Graphic Design). 

About our Sponsors

Intrinzic

We’re a collective of talented and determined individuals who dare to make an impact on each other, the brands we help build, and the consumers they inspire. We strive everyday to seek truth and are unafraid to challenge the expected. In a world where  connections has become so convoluted, we’re dedicated to starting at the very heart of it. Humans.

Graphic Village

At Graphic Village, we redefine the power and possibility of print through collaboration, innovation, and a commitment to excellence. Our mission is to empower clients by delivering comprehensive print, packaging, environmental graphics, and fulfillment solutions from a versatile, one-stop resource. Through genuine one-to-one relationships, we immerse ourselves in our clients’ stories, becoming true partners in their success. With collaboration at the forefront of everything we do, we set ourselves apart, ensuring that as your trusted printing partner, we surpass service and quality expectations to jointly craft success in today’s dynamic business market.