A roundtable discussion about the potential and challenges digital design and social marketing has to change the way we design. Panel will feature: Krista Neher, Owner Boot Camp Digital, Laura Gardner, Marketing and PR Rockfish, Mark Bianchi, The Ohlmann Group, Natalie Nichols, Social Media Strategist Cincinnati Museum Center.
Tickets and info: aigacincinnati.org/designweek
Special thanks to POSSIBLE for sponsoring drinks and appetizers!
Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide and the textbook Social Media Marketing: A Strategic Approach and an international speaker. Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts – before social media was even a recognized phrase. Krista has over 10 years of branding and marketing experience, working with companies like Procter & Gamble, GE, Macy’s, Remax and the United States Senate. Krista is passionate about social media and created one of the first accredited social media certification programs in the world.
Laura Gardner is the Marketing & PR Manager for Rockfish, the digital innovation partner for such brands as Sam's Club, P.F. Chang's and United Health Foundation. In this role she leads marketing, media relations, and the Rockfish social media channels. Before Rockfish, Laura spent time in marketing for Yelp and freelance writing for LivingSocial, both in the Cincinnati market. She holds a Bachelors in Communication from the University of Cincinnati, and in 2010, she graduated with a Masters degree in Communication Management from Emerson College in Boston, MA.
Jason Langdon is an Associate Creative Director and the Design Studio Lead at POSSIBLE. Jason's real title is "Your guide to beautiful experiences worth sharing." As a graduate of The University of Cincinnati College of Design, Architecture, Art and Planning, Jason was an early practitioner of Internet design and helped pioneer Cincinnati’s digital boom in the late ‘90s. After leading major initiatives in a design studio and an Internet consultancy, Jason entered the world of advertising first at HSR (now Gyro), then WhittmanHart, and finally POSSIBLE (then Bridge Worldwide) in 2007. Throughout his career, he’s led major initiatives for Tide®, Kodak®, Mercedes-Benz®, Vicks® and Anheuser-Busch®. Drawing on almost 20 years of experience in design and advertising, Jason creates big ideas and defines how they will roll out tactically across all online and offline touch points. This drives him to continually discover new opportunities and invent new methods for facilitating meaningful brand interactions.
After 30 years in the media industry, Mark Bianchi joined The Ohlmann Group. In his words, “There is not an ad agency more in tune with the ever-changing landscape of marketing than The Ohlmann Group. This agency has always been on the cutting edge, going all the way back to its beginning in 1949 when television was a brand new medium.” Today, The Ohlmann Group provides innovative marketing solutions that deliver exceptional results. They use their expertise in creative design, media planning, web development, social media, search marketing, public relations, and marketing strategy to help our clients create the future.
Natalie Nichols is the Social Media Coordinator at Cincinnati Museum Center and a social media strategist for local brands. As one of the original co-founders of the Columbus, Ohio social networking website, Cbusr.com, Natalie helped build the budding social network's loyal following from the ground up by creating and executing strategic digital and WOMM campaigns. Some of her passions include the web startup culture, entrepreneurship, supporting local businesses (especially those with good coffee) and spreading the word about innovation and historic preservation initiatives happening in her beloved Cincinnati. Natalie also sings and can be found performing at local spots around town. Karaoke and a local craft beer, anyone?