Practical Approaches to Translate and Adopt Hallmark StartUp Approaches Within Big Corporations for Strategy, Idea, Product and Service Development.
Corporate brands and teams are asking: “How can we be more entrepreneurial?” They want to innovate and grow faster, iterate more effectively, and compete with smaller, more nimble players. We’ll share practical approaches and case studies for translating StartUp approaches within a corporate environment, specifically around MVP development, brand strategy/architecture, idea development and insight discovery. You’ll learn how to take iterative approaches to the next level, the why and how of developing multiple directions and what’s on the horizon for new StartUp inspired approaches.
Free lunch is provided.
About Garage Group:
The Garage Group is a new kind of strategy firm with a mission for enabling corporate teams and brands to innovate and grow like startups. We bring an entrepreneurial approach to innovation and growth challenges for existing brands and businesses as well as new ventures groups through insights, ideas, concept development, and brand architecture. Our clients include Fortune 1,000 companies like Mars Petcare, Abbott Nutrition, Heinz, Staples and Reebok, and Brands like Pringles, Nutro, PediaSure and Yankee Candle.