Using Behavioral Science to Design for Good - ideas42

Behavioral science provides a powerful way to understand how people make decisions and take actions. Join Andreana Kenrick of behavioral design lab ideas42, and explore ways to leverage our understanding of what shapes human behavior to design more effective solutions to social problems in domains ranging from health to finance. This session will review fundamental behavioral principles, identify common "behavioral bottlenecks," and share exciting solutions using case studies.

This event will be a mix of lecture, discussion, workshop and Q&A with the speaker.