Changing Your Viewpoint

GBBN flipped the design process on its head in designing the Parallax Pavilion, a temporary installation at the heart of their fourth annual Design Issues Series (DIS) exhibit. Here are a few words on what you can expect to see at their Thursday Lunch & Learn.

About GBBN Architecture
We combine creative tenacity, technical mastery, and a global perspective to deliver design solutions that help our clients achieve their goals. Together, we shorten the distance between medical breakthroughs and patient bedsides, give student athletes a winning edge, connect audiences and artists, and inspire employees to do their best work. At GBBN, we see architecture as more than just buildings, because positively impacting people is the most important thing we do.

Our Exquisite Corpse
Inspired by a 20th century Surrealist parlor game, Cadavre Exquis (Exquisite Corpse), five teams from across our three U.S. offices contributed to different phases of the project—each team blind to what would be passed to them after each stage.

What came out of this wacky design process is our Parallax Pavilion – a temporary installation that manipulates and celebrates perception.

What is Parallax?
The idea of parallax is the effect of changing the apparent position or direction of an object due to a change in vantage point. Think of a car dashboard that uses a needle gauge speedometer. From the driver’s seat the needle may show 60mph exactly. From the passenger seat, the needle may show a different speed.

In other words, how you see something impacts what you see.

Why did we make this?
Architecture and design shape people’s daily experiences. But as architects, we usually hand off our designs to someone else to build. With the Parallax Pavilion we controlled the whole process from start to finish, pushing our knowledge of fabrication and constructability.

At our Cincinnati Design Week Lunch & Learn find out what worked and what didn’t in a panel discussion that dissects the journey of our Parallax Pavilion as well as get a sneak peek at our exhibit that will open with a Happy Hour on Friday, September 21, 2018 from 5–8pm.

We invite you to consider how changing your viewpoint impacts your point-of-view.

By aigacincinnati
Published September 18, 2018
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